A new concept of exclusive showrooms has been introduced
in the market by the company to match the individual
demand of the customers.
Convenience and variety is the general concept behind
opening these stores. Keeping in view the demand that
varies from customer to customer and possibility of
every retailer to keep the complete range of footwear at
all times, Action came up with this idea of exclusive
showrooms. This idea has not only given the company a
chance to provide the complete array of shoes to the
customers but has also given salesman an opportunity to
interact with them on a personal level. These inputs of
the customers helps tremendously in new product
innovations.
The first of its kinds was started in 1999 and after
experiencing the tremendous response the number of these
stores have been increased to around 70.
Plans are on the anvil to open more than 200 showrooms
by the year 2007.
